November 14, 2025

Inside Peak Five: Jack Bittel

Inside Peak Five: Jack Bittel

 

Jack's journey started the way many great cycling stories do—by taking bikes apart. At 16, he was scouring Craigslist for mountain bikes, breaking them down piece by piece, and selling the components on eBay. “I’ve been working with bikes and bike parts since high school,” he recalls. What began as a teenager’s hustle to flip rare gear has evolved into a business rooted in surplus, sustainability, and making high-end components accessible to riders.

Jack earned his BA in Economics from Texas State University. Before graduating, he moved to Utah to bike, ski, and immerse himself in the outdoor community. After spending a few years in the tech industry, he and a close friend rented a small warehouse to flip trucks and sell more bike parts on eBay. That early operation eventually became Peak Five.

Today, Jack operates Peak Five with a dedicated team and works directly with major bicycle manufacturers to purchase excess inventory. Those components are repurposed and sold through eBay and Peak Five’s website—an expanding multi-platform approach that’s helping the company carve out a unique space in the cycling market.

To turn his early passion into a scalable, structured venture, Jack joined the University of Utah’s Master of Business Creation (MBC) program at the Eccles School of Business. The hands-on mentorship, strategic guidance, and marketing support helped refine Peak Five’s brand and sharpen its competitive edge.

 

The Peak Five mission is simple: Peak Five helps brands manage excess inventory and preserve brand integrity while offering riders great deals on premium components. It’s a model built on both passion and purpose, supporting cyclists and the broader cycling ecosystem.

What started as a hobby has gained real momentum. Peak Five’s value proposition is straightforward: give premium components a second life and deliver them at a fraction of traditional retail cost. With a growing online presence, a dedicated warehouse operation, and expanding partnerships, Jack is positioning Peak Five to become a recognized name in the cycling industry—one that helps brands move surplus inventory while helping riders build their dream setups for less.

 

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